Increasing its market share in the U.S. required a new website and sales materials for Italy-based Zato, a global leader in recycling technology and machinery. The site and sales sheets needed to speak to the pain points of U.S. plant managers seeking to turn their already successful scrap yards into profitable recycling centers. That’s when we came in. Tasked with designing and writing tailored marketing content, we focused on addressing the specific needs of U.S. scrap yard managers. Our approach highlighted the company’s advanced machinery and ability to transform operations by boosting scrap recovery and driving profitability. Through visually engaging design and targeted copy, we helped Zato’s sales team arm themselves with the tools they needed to communicate the value of their innovative recycling machinery effectively.