Rodem is an industry-leading provider of sanitary process equipment, systems integration and maintenance and repair services. As a large and growing business that sprung from a family-owned and operated organization Rodem wanted to pivot their communication strategy to coincide with their move into a brand new national HQ. We knew that it was important to illustrate the changes in the organization that are contributing to Rodem’s ongoing success in the industry, while retaining the feeling of employees, customers and vendors all being part of a tight-knit familial organization. The “A Family Of Solutions” brand story is our way of delivering on all of the above. Once we aligned on our story we began applying it to the interiors of the Rodem HQ buildout to help ensure a smooth, impactful transition into their new home.