Chef Mitch Arens has a long history of serving up scrumptious New Orleans cuisine with a Kentucky twist. So when he asked us to help him develop the visual identity and brand story for Southernly, a custom-made catering experience for distinctive events and parties, we knew there was a story to be told. We focused on the Big Easy’s historic wrought iron gaslights, using them to develop a visual language of togetherness and comfort that is provided by the heat and light of the lamps.