When two powerhouse brands came together, they turned to us to help launch the collaboration with the impact it deserved. For over 150 years, Welch’s has been synonymous with grape flavor—stocked in pantries and celebrated at tables across the globe. For more than 50 years, St. James Winery, a family-owned, award-winning Missouri winery, has been crafting wines designed for real life—easy to drink, easy to love, and perfect for sharing.

Together, they saw an opportunity to break through the barriers that often make the wine aisle feel intimidating—especially for casual drinkers. With so many varieties, labels, and price points, the category can be confusing and unwelcoming. Their solution? A wine that combines Welch’s trusted name and familiar flavor with St. James’ reputation for easygoing, approachable wines.

But from the start, the goal wasn’t to look like two brands sharing shelf space. They wanted to go to market as one unified presence—blending shared values, heritage, and a family-first mentality into a single, seamless experience. We helped them do exactly that.

We developed a comprehensive go-to-market strategy and brand platform that reflected both legacies while maintaining a fresh and cohesive feel. Then we brought it to life through messaging, creative, media, and retail activation.

The result? A launch that elevated both brands, captured consumer interest, and brought new excitement—and new audiences—to the wine category..