When two powerhouse brands joined forces, they needed a partner to help launch the new collaboration. For 150+ years, Welch’s iconic grape-based products have graced pantries and brought joy to families worldwide. For 50+ years, St. James Winery, a family-owned, internationally-awarded winery in Missouri, has developed wines that are easy to drink and share with family and friends. The Welch’s and St. James collaboration is built on shared values, a heritage with similar beginnings, and a mission to elevate occasions and bring people together. Combined, the two brands add excitement, flavor, and, best of all—choice—to any occasion.

We moved quickly to establish what was needed to launch this collaboration, which started with a strategic go-to-market plan. From there, we developed a combined brand story, POP materials, media materials, ads, social videos, in-store displays, shelf-talkers, and floor graphics. And we’ve only just begun.