As the leading provider of high quality, fraud-free data collection solutions for primary researchers, Rep Data’s challenge was in articulating the difference between their expertise, processes, and final output from their competitors. Everyone in the category was touting their ability to acquire high quality data. We needed to clearly show how Rep Data delivers a truer, better product for their customers. We worked closely with Rep Data’s sales, marketing, and operations teams to drill down to the core of what makes Rep Data’s quality better, and the Data Done Different brand communications platform was born.