When Summus Medical Laser — the leading manufacturer of Class IV Therapeutic Lasers — approached us about developing the name, logo, & brand identity for their new franchise concept, we knew we had to bring our A game. With Summus’ nearly 20-year history of innovation and exceptional outcomes in laser pain therapy, the new franchise concept needed to rise to the level of excellence expected from a true industry pioneer. We set out to create a lifestyle brand, highlighting its power in helping return people to their best pain-free selves. This is a brand that adds more to the lives of its patients, doctors, and franchisees, so we decided to focus on the visual aesthetic of a plus sign, and LaserLab was born.