As a software-as-a-service (SaaS) platform that helps simplify the lives of people who manage and grow multi-employee businesses, Woven needed to convey the calm serenity that users of its all-in-one platform feel. We wanted to balance the feeling of serenity while making a significant visual impact to drive awareness of the brand and differentiate it from its competition. So we created a campaign that rises above expectations with a key visual that quickly illustrates the weightless, euphoric feeling of using Woven.