OUR FLOW

Building Trust Builds Growth

Compelling ideas, inspiring content, and engaging visuals are designed to create strong emotional connections. Moving an audience to take action — whether buying a product, signing up for a service, or making a donation — requires building trust that what you’re offering is what they need.

That’s What We Do

From strategy and branding to advertising and marketing, our experienced team does it all. We’ll help you build the foundation, set the tone, and develop strategies and initiatives that bond your target audiences with your brand, product, or service. And we’re in it to show meaningful results because the strategy, the campaign, and the creative elements are powerful tools, but only when they work.

We start by understanding the audiences you need to reach. Analyzing who they are, what they need, and why they need it will help inform us how your brand fits in. It is the only way to develop compelling creative, and targeted messaging that will resonate and reach them. For every client, how we do that is different. We may provide:
Qualitative / Quantitative Research
Audience Segmentation
Persona Development
Prospect List Building
A well-defined strategy creates a roadmap for marketing activities that will support your organization’s overarching business objectives. We will quickly address the marketing needs of your brand and develop a plan of action that will lead your target audiences toward your unique value proposition. Through discovery, strategy, and planning sessions, we’ll align on goals, identify your competitive advantage, and outline how to reach your target audiences. Strategy activities often include:
Audits (industry / category, competitive, brand, audience)
Primary Research
Business Planning
Communications Planning
Building trust with your brand requires messaging and visuals that speak directly to your audiences. It requires making an emotional connection to persuade them to take action. We’ll help with:
Brand Creation
Brand Articulation
Brand Storytelling
Brand Asset Development
Brand Messaging
Campaign Development
Creating engaging visuals and messaging is only meaningful if you have the right strategies and tactics to deliver them. Sharing your brand and creative elements with the world is what moves the needle and changes the course of your business. We do this through:
Campaign Creation
Prospecting Emails and Newsletters
Display and Digital Media
Direct Mail and Out-of-Home Advertising
Social Media Content and Advertising
Websites and Landing Pages
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Case Studies and Sales Materials
Trade Show Design and Management
We’re sticklers for developing metrics for campaigns. After all, how do you know what’s working if you’re not measuring? We’ll work with you to understand your goals so we can develop campaigns and tactics with metrics that ladder up to your overall business strategies and goals. We’ll provide:
Metrics and KPI’s
Report Design
Analytics and Recommendations

TRUST

In a world where an absurd amount of communication messages bombard consumers, your brand is burdened with a scarcity of trust. We’re here to help you break through the clutter and build customer confidence. Because when we build trust, we build growth.

For this reason, we’re transparent, truthful, and always humbled by how we can make a difference simply by focusing on what truly matters.

At Freshwater, our clients are friends, our employees are happy and fulfilled, and our work is better for it. We’ve developed an agency experience that builds relationships the right way for long-term growth.