Crux Roadboardz has a 40-year history of excellence in car, truck, and fleet wraps: large-format graphics, signage, decals, and vehicle magnets. They wanted a way to communicate that excellence across their entire line of products to drive awareness of all they have to offer current and new customers. We began with a strategy session to align the brand points of differentiation; then, we developed the key message “Make Your Mark.” This drove our visual and brand messaging revitalization.