To drive awareness and adoption of STEINERT’s advanced battery detection and sorting technology, we launched a targeted digital campaign in 12 priority states with active or upcoming Extended Producer Responsibility (EPR) regulations. By building a highly refined list of 800 battery producers, recyclers, and MRFs (Materials Recovery Facilities), we developed targeted messaging, strategic paid search campaigns, and an optimized landing page experience at batteryrecoverysolutions.com. The integrated effort also included email prospecting, LinkedIn amplification, and Salesforce-connected reporting to track engagement and lead flow. Within the first 30 days, the campaign delivered over 4.5K impressions, 1.4K clicks, and an exceptional 30.8% CTR, generating qualified leads – including partnerships in California and Tennessee – while positioning STEINERT as a leader in supporting compliance, safety, and operational efficiency under new EPR mandates.