Savanta is a global data, market research, and advisory firm helping brands make better business decisions through the use of powerful data, high-impact consulting, and empowering technology. To elevate Savanta’s visibility and thought leadership, we lead a monthly media relations program that turns proprietary polling into national headlines. Each month, we identify timely, newsworthy topics and collaborate with Savanta to field a consumer poll. We then craft press releases and targeted media pitches that have earned placements in both trade, local, and top-tier national outlets, positioning Savanta as a go-to resource for culturally relevant, data-driven insights. To extend the impact, we also develop blog content tied to each poll, giving the sales team timely and credible content to support their outreach.