Savanta is a global data, market research, and advisory firm helping brands make better business decisions through the use of powerful data, high-impact consulting, and empowering technology. To support the launch of its new Ad Targeting and Measurement platform, we developed a targeted social campaign and conversion-driven landing page highlighting the platform’s core advantage of bridging the gap between segmentation research and media activation. By clearly showing how the platform eliminates mismatched profiles and maximizes the impact of media dollars, the creative positioned Savanta as a smarter and faster alternative to media buys that are disconnected from real customer insights.