When the founder of Righteous Brewing Company approached us to develop the brand identity for his startup, we wanted to give him a visual aesthetic that conveyed the brand’s ability to bring people together. We created a written and visual storytelling toolkit that took inspiration from the mermaid statues adorning the fountain in the center of the brewing company’s Madison, Indiana home. By incorporating an custom illustration of the Greek god Pan (a known lover of revelry) we stamped the Righteous Brewery and their delicious beer as the center of fun, energizing, righteous times.