We partnered with the American Heart Association and American Stroke Association to launch CycleNation, a multi-city touring event created to help Americans get brain and heart-healthy with the power of the bicycle.

The AHA/ASA had a goal of making CycleNation its lead method of reaching out to a younger, hipper, donor base. In order to capture and convert this audience, we needed to create a different kind of experience. We combined the excitement of a music festival with the community-building impact of a great group fitness class and CycleNation was born.

We created a one-of-a-kind experience where people could build a team of their friends and ride together in iconic locations in their city, while raising donations to help end heart disease and stroke. Our audience had the opportunity to make a difference in selfie-friendly environments.