Steinert Battery Campaign Creative

Synopsis

To drive awareness and adoption of STEINERT’s advanced battery detection and sorting technology, we launched a targeted digital campaign in 12 priority states with active or upcoming Extended Producer Responsibility (EPR) regulations. By building a highly refined list of 800 battery producers, recyclers, and MRFs (Materials Recovery Facilities), we developed targeted messaging, strategic paid search campaigns, and an optimized landing page experience at batteryrecoverysolutions.com. The integrated effort also included email prospecting, LinkedIn amplification, and Salesforce-connected reporting to track engagement and lead flow. Within the first 30 days, the campaign delivered over 4.5K impressions, 1.4K clicks, and an exceptional 30.8% CTR, generating qualified leads – including partnerships in California and Tennessee – while positioning STEINERT as a leader in supporting compliance, safety, and operational efficiency under new EPR mandates.

In the first 30 days, the campaign generated leads from California, Tennessee, and abroad. These early opportunities represent significant revenue potential, with system values ranging from $ 35,000 to over $1 million.

Lead Generation & Sales

This campaign has positioned STEINERT as a thought leader and solution provider in the rapidly evolving EPR landscape, while building a pipeline of high-value opportunities and expanding awareness across targeted priority markets.

Business Impact

The campaign delivered strong early results, exceeding B2B industry benchmarks, generating qualified leads, and proving market interest in STEINERT’s technology.

4,500+ impressions and 1,400+ clicks across campaigns
30.8% CTR, far exceeding typical B2B benchmarks
$0.72 average
CPC Achieved over 1,300 clicks from primary campaign

Campaign Performance (First 30 Days)