You don't have to be big to stand out.
We’re proud of our clients. Some of them are very big – and others are not. Some want web design – and others just want unique branding. Regardless of their size, they all benefit from our unique combination of creativity, know-how, professionalism and value. But don’t take our word for it; take our customers.
Tom, thank to you and Freshwater Creative for providing the new look for our candle line. It has given us the shelf appeal that the old design lacked. It was a pleasure to work with you and the very organized Freshwater crew to bring this exciting new look to our products.
Marc Biales, President, Wild Berry
Ashley Ward has been in business for over 100 years. Over time, our branding had become dated and out of sync with our state-of-the-art machining capabilities. Freshwater Creative helped us recognize this, and created a new fresh, current, and relevant look for our corporate branding. We love it, and so do our customers. Thanks Tom.
Terry Bien, President, Ashley Ward
The design process, at its best, integrates the aspirations of art, science, and culture.
Gazing at goldfish in the small pond in his back yard, Tom Hutchinson reflected how those tiny brilliant fish reminded him of small businesses, swimming amongst bigger, less colorful, and less agile fish, all competing for the same food.
After many years working with large, slow moving consumer products companies in Cincinnati, Tom built Freshwater Creative on a belief that small businesses, like those tiny goldfish, can compete with larger businesses if they are more brilliant and more agile.
So the tiny goldfish became our icon, our symbol that you don’t have to be big to stand out, but rather brilliant and agile.
Our goal is to help businesses create and manage their brand/s and marketing communications, so they can stand out, and better compete with the bigger fish in their pond.
Whether you need simple marketing, graphic design, or a complete branding and marketing program, our process is the same.
We sit down with you wherever you’re comfortable, and get to know you, your business, and your goals. We learn about your industry and your market.
We intently listen to your needs, and then we explore your competition in order to assess the differences, similarities, and opportunities.
We then put our many years of experience to work and develop recommendations for you to consider. We discuss them together, and revise them if needed. We then provide you with cost estimates and timelines, and once approved, we execute.
Not a lot of flashy presentations that add to the cost. Not a lot of layers of approvals. Not a lot of over-inflated egos. Just brilliant ideas and agile response.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
Are you ready to take your branding to the next step?
Design is the conscious effort to impose a meaningful order.
A sloppy or ineffective logo can cause many problems for your business. It can cause your company to look amateurish, unstable, or simply unprofessional. As the first thing your customers see, your logo should be unique. It should inspire credibility and increase your visibility in your market. We can help. Let Freshwater put you on the path to success.
Print materials help push face to face meetings. It is important your print materials be professional, and stand out from your competition. Whether it be banners, mailers, brochures, or business cards, we want to help you market yourself in the most productive and cost effective way possible.
Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place, or what you do. We have over 30 years of experience in branding alone. Let us take the lead.
What makes your product stand out on the shelf from its peers? Will the customers eye go directly to your product, bypassing your competition? Does the package fully communicate your companies experience, and professionalism? If you are not very confident with the answers to any of these questions, you need our help.
Your companies online face and personality are very important. It must represent you to the customer easily, and function to meet your needs. Before embarking on any web design project, we first access where the client is currently and where they want to be. We then formulate a plan that will get them to where they need to be. Next, we execute the defined plan. But, we don’t stop there… we then set up analytics to measure the plan, analyze it, and make necessary adjustments.
Does your in house design team lack the knowledge, experience or leadership to handle a specific project? Don’t panic! This is a common problem we deal with regularly. We can work with your in house designers to manage the project smoothly, or we can handle your project at our facility. Reduce stress and costs by letting our seasoned professionals take the project off your hands. We report directly to you, and you get the full benefits of a manager and staff dedicated to your project.
Graphic Design | Photography | Web Design | Branding
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5547 Bridgetown Road Cincinnati, OH 45248
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